Read the original post on the Cision Blog.
“Two thirds of listeners do come back to a podcast later to continue listening, according to research of radio fans; but the same survey says 21% of listeners – one in five – never come back.” – James Cridland
Over the past several years, podcasting has seen a boom in popularity and it seems like everyone from Joe Rogan to your neighbor have gotten in on the action. So how do you stand a chance at standing out among the thousands of people vying for the same audience? Well, there is good news: For every listener, there is a variety of genres and shows that they’ll listen to, so you don’t have to be The One Show they listen to, just one of the shows they listen to.
The stats around podcasting today really exemplify the range and variety of shows…
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