In 2019, there are three big buckets to watch for around the evolution of mobile marketing:
- Machine Learning
- Location-Based Marketing
We’ll go one-by-one.
Blockchain feels like one of the ultimate 2019 buzzwords, admittedly. You’ve probably heard of it, but if you haven’t, it’s a long-tail digital ledger in which an entire sequence of transactions is recorded both chronologically and publicly. In short: it fosters transparency where transparency doesn’t always exist, i.e. the financial sector. As a result, blockchain has emerged as a tool against data breaches. Blockchain requires a lot of power to run, which is a current drawback to it, but we’re increasingly seeing blockchain development and mobile development being done concurrently. (“Agile.”)
We’ve even got blockchain phones coming down the pike. This is all very big news for mobile marketing, even if it doesn’t get to scale in 2019. Why? Mobile marketing functions best when…
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