PHLEARN lets the budding photographer learn Photoshop and Lightroom through online tutorials on its WordPress site. No more trekking to a stuffy classroom: with PHLEARN PRO — a $9.95 monthly WooCommerce subscription — you have access to the teacher whenever you want.
Behind PHLEARN, there is a small group of diligent people who wanted to “make you laugh, make you smile, all while you master your craft.” It worked — what started as a YouTube channel is now a creative community of millions of people, with PHLEARN customers spanning across 149 countries. The founder, Aaron Nace, is still the instructor on the videos and is a charmingly convivial mentor. The person guiding the business itself is CEO Seth Kravitz, who took some time to share more about building up an online school.
Photo courtesy of Seth Kravitz
Could you explain how the PHLEARN website came about?
Back in 2009…
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