A lot of moving parts go into developing an effective ecommerce website: navigation, product displays, company information, and checkout options all need to be intuitive, attractive, and easy to use if you want to maximize conversions. If your sales aren’t where you want them to be, consider some of the following factors for targeted improvements.
Make it Easy toFindProducts
Few things are more frustrating to consumers than being unable to find the products that they came to your website for in the first place. To prevent this, ensure that you have a fast, accurate search function and streamlined navigation. And while it should go without saying, ensure that your products are grouped logically and displaying in the appropriate categories.
Make it Easy toBuyProducts
Your customer has a full cart. Great! But that means nothing until they’ve actually confirmed their order, and it’s surprisingly easy…
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