Its remodelling comes with new-look showrooms that will debut in Bahrainย in June
British-born sports carbrand Lotus is about to reinvent itself as a mainstream sports and luxury car manufacturer. It aims to take on giants such as Ferrari, Bentley and Porsche with a 10 to 20-fold production increase as a Dh10 billion ($2.7bn) investment from its joint owners, ChinaโsZhejiang Geely Holding Group and Malaysiaโs Etika Automotive, comes to fruition.
With the new investment, the former Formula One Constructors are set to become a leading manufacturer of electric vehicles with luxury cars and SUVs being manufactured in China while its more traditional sports cars will continue to be made at its founding factory in Hethel, UK.
โThis year is a pivotal one for Lotus, particularly with our sports cars, because we reach the end of one era and begin another,โ says Matt Windle, the managing director ofLotus Cars.
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