Start With Why, How Great Leaders Inspire Action

Alberto Gabriel Buftea

As of my first post in the way of thinking section I want to start with the great well known motivational speaker and author Simon Sinek. I don’t know if its just coincidence, but this is also the first Ted Talk that I have on my YouTube TED playlist.

The best rhetorical question he made in my opinion is “Why do the Wright brothers were able to figure out control powered man flight, when there were better qualified and funded competitors ?“. To solve this dilemma he uses a simple concept which he calls the golden circle.

He point out that if you want to inspire others, you need to start from the inner of the circle explaining them why are you doing what you do. This means that you have to start with your purpose, your beliefs. In his own words “as humans, the way we think and…

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