Having your business appear in your local newspaper can be a great way to stay in the public eye and reach new customers who may be right on your doorstep.
One way of doing this is by sending a press release about something your company has been up to, or something that is coming up. Newspapers receive dozens of press releases a day and when an editor or reporter receives yours, they will scan over it to see how much work is required to make it suitable for their publication.
A good press release (from the point of view of the business) should be one which requires little to no amendment by the newspaper. You don’t want to spend hours on your masterpiece, only to find it rehashed, chopped down to a few lines and crammed on the corner of a page some weeks down the line.
With that in…
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