I get a lot of comments, DM’s, emails etc. asking me about how one can increase their following and traffic. I admit that having a larger following and audience can be quite beneficial depending on what you want from blogging, however, I’ve noticed that most people don’t understand how important engagement is compared to your following and traffic.
Back in the day, if you were trying to make money online through sponsored posts potential sponsors tended to focus on following and traffic, however, this is generally not the case anymore. I’m not going to pretend like following doesn’t matter at all because it does and it’s great if you can grow your blog. But, at the same time having a smaller blog has a lot of benefits too.
A lot of sponsors who are currently attempting to work with bloggers/influencers are realising that it’s incredibly easy and in some…
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