Weâve all heard the advice. Whether youâre blogging, tweeting, or writing a letter, shorter is better. Right?
But it is possible to be too brief.Â
The fishmonger looked up proudly at his new hand-painted sign. âFresh fish sold here,â it proclaimed.
A friend tapped him on the shoulder. âNice sign, but it shouldnât say âfresh'â, he advised. âThat makes people think about the possibility that itâŚmight not be.â
The fishmonger took his paintbrush and painted over the âfresh.â
Another friend asked, âWhy does it say âhereâ? Where else would you be selling it?â
The fishmonger painted out the word âhere.â
âSold?â asked a third friend. âDoes anybody think you give your fish for free?â
One more swipe of the brush removed the âsold.â
A fourth friend scoffed, âWhy say âfishâ? You can smell them a mile away!â
With a sigh, the fishmonger raised his brush and painted out the lastâŚ
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