The pros and cons of blogging

There are several pros and cons to having a blog and blogging. I’ve had a blog for about seven years and have been writing pretty consistently now for about three years – it was a bit hit and miss at first.

Why do I blog?

I’m a small business marketing consultant and also a freelance writer, creating content for businesses. So, it makes sense to have a blog to give articles that will help educate my audience on how to market their businesses. The information I give is free and I know it has helped lots of people to get on track with their marketing.

I also enjoy writing, so it’s a challenge to find a new subject to write about every week, but I never seem to run out of ideas as my subject matter is vast. My blog also gives potential clients the chance to see that I…