10 Online UX Features that WON’T deter me from making a purchase on your website

The Retail Edit

I consider myself to be somewhat of a professional online shopper. I can spend hours and hours putting together shopping carts of things that I most likely won’t ever buy or won’t buy for weeks (sorry retailers- at least I don’t abandon the cart?) and with a background in retail and design, I often ask myself about which UX-related features either incentivize me to follow through with a purchase and which ones send me away from a website immediately.

With years of scrolling experience under my belt, here are 10 UX features that are critical for me (your slightly-more-informed than average/relatively average consumer) to not leave your website right after getting there:

  1. The design of your website is nice to look at. It sounds like this should be obvious, but there are so many retailers (very prominent retailers, I might say) that have website presences that are janky, disorganized…

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