Knowing where to start is the hardest part of any project. In the design thinking process, you spend a lot of time learning to empathize with your users through research, then properly defining the problem that your project needs to help them with. At some point, though, you have to pivot your brain to put all this understanding and definition to use. You must start coming up with ideas. AHHHHHH!
The excitement, the anxiety, the experience of having everything or nothing pop in your head when presented with this challenge is overwhelming. How am I supposed to come up with a solution no one has thought of before? Where do I begin? It’s enough to make you run around in circles and crash into walls.
Luckily, there are ideation techniques that you can employ to add guidance and structure to your efforts, sparking creativity…
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