The Why and How of Republishing Old Content

The Art of Blogging

If you blog consistently for a long enough period of time, you’ll run out of things to write about. It happens to everyone.

Then, you might do one of two things: complain and quit for a while, or rewrite an old post.

A lot of bloggers develop certain main themes when it comes to their blogging: ideas they believe are important enough to write about over and over again.

And there are plenty of reasons to republish old content:

  • You didn’t get the feedback you desired.
  • You want to edit a substantial part of your blog, including the headline and introduction.
  • You believe in the value of your message.
  • You know that your readers need to read the same message a couple of times before they act.
  • You’ve got a change of heart about the message of your blog post: you’ve changed your mind, decided on a new perspective, or…

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