5 Content Tips for Fresh Start in 2020


Last week, we highlighted tips for refreshing your site design. Here are five more ways, focused on your site’s text, to give your online home a makeover.

Revisit your site title and tagline

There are interesting stories behind people’s site titles. Your own site name may be inspired by a favorite quote, a clever play on words, or simply your name.

Your site title is not your site’s URL or web address. You can tweak it as often as you want — it’s separate from your domain name, which, on the other hand, cannot be changed.

It may not be appropriate for you to change your site title — if it’s the name of your business, for example — but if you have a personal site, you have more flexibility. Your site title should reflect you and your journey, or your brand and its mission, and if either…

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