5 Content Tips for Fresh Start in 2020

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Last week, we highlighted tips for refreshing your site design. Here are five more ways, focused on your site’s text, to give your online home a makeover.


Revisit your site title and tagline

There are interesting stories behind people’s site titles. Your own site name may be inspired by a favorite quote, a clever play on words, or simply your name.

Your site title is not your site’s URL or web address. You can tweak it as often as you want — it’s separate from your domain name, which, on the other hand, cannot be changed.

It may not be appropriate for you to change your site title — if it’s the name of your business, for example — but if you have a personal site, you have more flexibility. Your site title should reflect you and your journey, or your brand and its mission, and if either…

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