Toolkit: How to build a newsletter list

Own Your Content

This toolkit is a growing library of wisdom that highlights the hurdles of owning your content and building your platform. We not only curate the wisdom from creative leaders and artists, but also from the community—a balance of both, like cheese and wine—so that you’re supported and empowered to build your home on the internet.

An important piece to owning your content is also having a direct connection to people who want to hear from you. Although it is the oldest publishing platform on the internet, email is unquestionably reliable, you can take your list with you, and it is decentralized and untainted by algorithms and companies with hidden agendas. A newsletter is the single greatest asset you can build for yourself that pushes you to commit to the long-haul.

Truth is, it’s harder to get popular on social media than it is to grow a newsletter list of…

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