Mobile Marketing and its Importance

Joseph Santos' Blog

As many of you know, the art of the mobile phone has been lingering around the technology industry for quite some time now. As stated in Statista, there are approximately 20 million users of mobile phones in Australia as of 2019 and it is expected to keep on rising as the world of tech evolves overtime. As a consumer, we are consistently bombarded with marketing messages either from our emails, in-stores, outdoor billboards and from any public places or social media platforms that we use on a daily basis.

So, what makes mobile marketing so important?

Mobile marketing is a huge part of what seems to be a success story for what it brings out to the public. We, as consumers get the best of companies strategising and putting out marketing campaigns that are advertised on social media platforms and are interconnected within our personal lives. We see it…

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