Logos play a huge role in the perception of your brand in the marketplace. Logo originality and having a clear concept is key to standing out from hundreds — if not thousands — of competitors and allows you to be uniquely identifiable. If your logo is not unique, it basically defeats the purpose of having a logo. If a logo doesn’t resonate with your target audience or capture the essence of your brand, it’s possible you’ll lose them before the first click.
If you are a visual learner, and being a designer you likely are, check out this easy three-minute tutorial on how to balance logos.
“Every website you visit — even the simplest ones — are made from dozens of elements. Most sites have sidebars, images, headers, buttons, and so on, and each of those design elements…
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