A Recipe for Success: Three Tips for Selling Your Product


Using WordPress.com to promote your business? Here’s one approach: keep it simple. Damon Davis, a chef based in the Chicago area, uses his website to promote and sell his fresh, flavorful “Everything Sauce.” Here are three ingredients that Damon uses to create a successful website.

1. Go minimal: build a website with the essentials

Damon’s WordPress.com Business site is part of Rebrand Cities, a project that aims to get more small businesses online.

Damon’s website is made up of just three pages: a front page introducing his sauce, a “Buy Sauce” page where you can purchase the product, and an About page. His front page is clean and modern, with a black-and-white palette with one accent color (which is sauce-inspired, of course).

The front page includes a full-width header area with the sauce’s name in bold and elegant font, a prominent call-to-action section (“the only sauce you need”), an…

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