Earlier this year I attended The Brand Film Festival, a day conference dedicated to celebrating the best in branded video content with an awards ceremony in the evening. This, paired with my understanding of the changing video marketing landscape, has inspired me to write this post.
So what are the latest video marketing trends and how can you start to think about adopting some of these in your strategies?
Top 5 video marketing trends this year
The adoption of emerging technology
It’s no surprise that emerging technology features in this list given its’ increasing presence in all aspects of our lives. We’re living in a truly digital world which is growing exponentially, meaning we are having to adapt to and embrace this change. What’s exciting is the opportunities open to our industry.
For me, emerging technology in relation to video marketing is all about 360 video and virtual reality (VR)…
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