Last week, Apple unveiled their new set of iPhones to the general public. They showed off three new models – the 5.8 inch iPhone XS, the 6.5 inch iPhone XS Max, and the 6.1 inch iPhone XR. The iPhone XS and XS Max offer incremental upgrades to last years iPhone X, sporting Apple’s new A12 Bionic chip, a new dual 12MP wide-angle and telephoto camera, and improved Face ID. These updates came as no surprise to consumers who follow Apple and the iPhone closely. There was, however, one announcement regarding the iPhone that caught many off guard, the iPhone XR.

Apple continues to lose global market share to Samsung, who offers more phones at a cheaper and more accessible pricepoint. Last year, the iPhone X started at $1,000, excluding many from the Apple ecosystem. Consumers who can’t afford or aren’t willing to spend that much money on a phone are…
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