Technology is evolving at a mind-boggling pace, pushing companies to embrace innovative solutions and tools at every turn. Supposedly, these innovations are all meant to be useful and not merely transient tech fads that will go out of style only to be replaced by yet another trendy add-on. Some, however, have stood the test of time, even though companies aren’t always prepared to embrace them from day one. CRM, or customer relationship management software is the perfect example.
This solution is a universally acknowledged digital toolbox of useful features that every customer-facing business needs. It comprises so many necessary functionalities, that you’d likely need at least a dozen other tools to work in unison if you were to replace it and retain your levels of productivity. Now, if you’re looking to achieve more than retaining productivity, but taking it to the next level together with your business, then CRM has…
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