Old-time pound cake recipes often called one pound each of flour, sugar, butter, and eggs. However, a 1920 promotional cookbook for Snowdrift shortening contained a recipe for “Modern” Pound Cake that called for Snowdrift instead of butter; and didn’t call for equal proportions of the other ingredients.
Source: A New Snowdrift Cook Book (1920)
The recipe may not be a traditional pound cake recipe – though the use of shortening doesn’t exactly seem modern either – but, in any case, “Modern” Pound Cake turned out wonderfully. The cake is moist and rich, with a hint of lemon.
Here’s the recipe updated for modern cooks:

