As you can probably tell, I took the title for this blog straight from a song called War by Edwin Starr (which you are welcome to listen to while you read this post). While I do not believe social media is good for ‘absolutely nothing’ as Starr suggests regarding war, the usage of ‘good’ in this instance is something I would like to dissect. For what exactly is ‘good’?
In the words of Peter Singer, ‘good’ would be classified as the greatest benefit to society in which we are able to contribute. But as a marketer or business owner, ‘good’ is entirely dependent on what strategy or objective is in place when it comes to delivering customer value, and the channel or platform’s ability to achieve that.
Over the weekend I have been reading various articles suggested by the RMIT university syllabus – relating to digital strategy, social…
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