With so many website racing to top the SERPs, it has become even more difficult for Google to manage and decide what should be shown to end users. So Google has come up with newer, smarter and stricter algorithms that can deal with billions of such content, smartly and place the most relevant piece of information on the top.
But the problem with this scenario is the fact that there billions of pages competing for billions of keywords. And since only first 5 search results (excluding the ads) get 95% of clicks it becomes densely competitive to remain at the top for almost forever.
So how does Google decide which content is worth placing on the top? What does Google use to scale the page rank of a piece of information? What is that observance that makes Google place your content on the top of rest others? The answers to…
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