When Your Subject Is #Content: An Interview with Rachel Monroe

For the New Yorker, Rachel Monroe followed Emily King and Corey Smith as they traveled up and down the California coast with their vintage Volkswagen and 156,000 Instagram followers in search of contentment—and content—through the “vanlife” movement. While her feature looks at the highs and lows of choosing to live your life through the internet, there were a few threads that I couldn’t shake loose while reading it. It’s easy for a writer to paint a target on her subject, especially anyone who is trying so hard to achieve a certain image, (for another masterful dissection of what lies beneath the “lifestyle” brand, I’d suggest Kyle Chayka’s profile of the creators of Kinfolk for Racked), but throughout the piece, Monroe is both savvy and sympathetic to the dynamic that keeps King and Smith going, and the often-invisible labor that keeps their relationship afloat while making life and work happen…