Facebook Business Pages have a new “streamlined” design starting next week and Facebook tabs are missing. Many social media marketers are shocked by Facebook’s decision to phase out this staple of business timelines. What does no more Facebook tabs mean for business pages?
Facebook Business tabs are dead
Facebook tabs for business pages are gone. Even if the new design keeps them as text icons or buried within the “More” tab, they’re no longer a focus. Your fans will see a hundred pieces of information before they see a custom tab. It is very unlikely that they will stumble upon your contest or campaign. If you were relying on the visual “button-style” tabs under your cover photo as a major form of engagement, how you promote your apps needs to shift.
Facebook apps are essential
Custom contests, campaigns and coupons are NOT dead. Facebook’s changes to news feed have made third…
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