Why businesses need digital marketing?

Over the past years in the business industry, competition among entrepreneurs began to arise most especially when businesses make use of the emerging popularity of internet and social media.  An editorial mentioned the evolution of consumer’s usage of messages on the internet that may lead to possible ineffectiveness of word of mouth as a marketing strategy. Despite of its remark, there are still some that believe WOM is considered the best form in terms of influencing the customers. It is also deemed as the most credible marketing as it holds a person’s reputation every time they make a recommendation. However, on the other hand, WOM is also a slow form of marketing in the rapid popularity of internet to supposedly potential customers. Hence, the birth of digital marketing.

Social media being society’s top passive habit nowadays, strategic entrepreneur took it as an opportunity in order to attract and engage customers…