Having an understanding as to what style of packaging I will be constructing, I began producing visual responses for each component of the design, with this in particular series of designs being for the outer sleeve for the product. In this design process I conformed to the typical traits found on the Johnnie Walkers products themselves such as typeface, logo and the types angle of 24 degrees. I also decided to stick to very basic and neutral tones as when undergoing research I came to a realisation that not many colours had correlations with the word ‘Journey’ and using neutral tones such as grey and black allowed an element of enigma to be captured.
Random Repeat 